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The Cineraria cruenta is a plant in the family Asteraceae and it originates from the Canary Islands, although it has quickly spread throughout Europe. It is a plant with a long lifespan and characterized by a thick bush of large, dark-green leaves. It produces many daisy-shaped flowers in different shades (sky blue, lilac, pink, white) which cover the whole plant. For its peculiar and abundant blooming and its bush shape it is ideal to create colourful spots in flowerbeds and gardens.