Leucanthemum is a perennial herbaceous plant belonging to the Asteraceae family, appreciated for its abundant blooming and its simple yet elegant appearance. The leaves are generally lobed or toothed, arranged at the base and along the stems. The flowers are highly decorative flower heads, with white petals arranged around a bright yellow center—a classic and familiar image reminiscent of wild daisies. There are also varieties with double or slightly fringed flowers, often used in ornamental gardens or as cut flowers. The plant grows vigorously and is well-suited for cultivation in open ground, in borders or flower beds, but also in containers. It is a hardy, easy-to-grow plant, much loved by pollinating insects such as bees and butterflies, which visit its flowers throughout the summer season.